Why Every Realtor Needs a Google Business Profile

(And How It Helps You Get Found Locally)

If you’re a Realtor trying to increase visibility, attract better clients, and build trust online, there’s one foundational tool we see overlooked again and again: your Google Business Profile.

It’s free. It’s simple. And it works whether you’re at a closing, on a showing, or completely offline.

Yet most agents either haven’t claimed their profile, haven’t optimized it, or haven’t touched it in months. Not because it doesn’t work—but because no one ever explained why it matters.

Let’s fix that.

1. This Is Your Real First Impression

Before a buyer follows you on Instagram. Before a seller clicks your website. Before anyone saves your number…

They Google you.

Your Google Business Profile often appears before:

• Your website

• Your social media

• Your Zillow profile

  
  

That means this—not Instagram—is your true first impression.

A complete, active profile immediately signals professionalism and credibility. An empty or outdated one sends the opposite message, whether you intend it or not.

2. Google Uses It to Decide If You Show Up Locally

When someone searches:

• “Realtor near me”

• “Listing agent in [your town]”

• “Real estate agent [city]”

Google prioritizes agents with profiles that show:

• Accurate information

• Consistent activity

• Photos

• Reviews

• Recent updates

This is how you compete locally without running ads. Visibility here is earned through consistency, not budget.

3. Reviews Do the Trust-Building for You

Most buyers and sellers will not contact you without checking reviews first. That’s not skepticism—it’s how people make decisions now.

Your profile displays:

• Client reviews and star rating

• Your responses to those reviews

• Photos and posts

• Clear contact information

No script, caption, or sales conversation builds trust faster than third-party validation.

4. It Signals That You Run a Business—Not a Hobby

A polished profile tells clients you take your role seriously.

In one place, they can see:

• Your phone number

• Service areas

• Business hours

• Website

• Photos and videos

• Reviews

• Recent activity

This is exactly where clients expect to find this information. When it’s missing—or outdated—it creates friction before you ever speak to them.

5. It Works Even When You’re Not

Social media posts disappear in a day. Your Google Business Profile doesn’t.

It continues to surface when:

• Buyers are searching in your area

• Sellers are researching agents

• Someone Googles your name

• Past clients are leaving reviews

It’s one of the few tools that consistently works in the background with minimal upkeep.

6. You Only Need 10–15 Minutes a Week

This does not require daily posting or complicated content.

A simple weekly rhythm is enough:

• Add one new photo

• Share a short update

• Ask one client for a review

• Respond to reviews or messages

That’s it. Consistency—not volume—is what improves visibility.

7. Most Realtors Still Aren’t Using This Well

Many agents pour all their energy into Instagram, while ignoring Google—despite the fact that every client Googles them.

That gap is your opportunity.

Showing up where others aren’t isn’t about doing more. It’s about doing the right things consistently.

Bottom Line

Your Google Business Profile is one of the highest-ROI tools available to Realtors.

It helps you:

• Get found locally

• Build trust before the first call

• Look established and professional

• Increase visibility organically

• Make a strong first impression

• Attract buyers and sellers without chasing them

If you don’t have yours set up—or it’s been sitting untouched—this is one of the smartest places to start.

If you want help understanding how this fits into a bigger, sustainable business strategy, we’re always happy to walk you through it. Contact us today!