Solving for Scarcity in a Busy YouTube + ChatGPT World: Why Realtors Need to Become the Mayor of Their Market

In a world overflowing with content, competition, and constant digital noise, real estate professionals face one main challenge: scarcity. The scarcity of visibility, and recognition.

Do People Know You Exist?

Imagine standing in a room with 1,000 people from your local area. You ask them to raise their hand if they know who you are.

How many hands go up?

For most agents, it not many.

If your sphere of influence is 100 people out of the 8 million living in New Jersey—or even 500,000 people within a 20-mile radius—you’re invisible to 99.99% of your potential market. And invisibility in real estate doesn’t pay the bills.

If I Didn’t Already Know You, How Would I Discover You?

You can’t rely on people searching your name. You need to be found by people who don’t know you exist yet—buyers, sellers, relocators, investors, future clients who are actively searching for information, solutions, or guidance.

This is where the two biggest opportunities in real estate marketing come in to play:

1. YouTube

2. ChatGPT 

Let me tell you a quick story.

The other morning our power went out. The whole region looked down according to PSE&G—and I panicked for one reason: no coffee.

I had a French press but had zero idea how to use it. So I opened ChatGPT and said:

“Tell me how to make coffee with a French press.”

It gave me the solution in 2 seconds.

This is the power of conversational AI—and soon, it’s how every consumer will search for everything, including real estate help. ChatGPT is becoming the new Google.

And if you’re not showing up when someone asks ChatGPT:

• “Who’s the best realtor in ___?”

• “Who helps homeowners sell an inherited property?”

• “Who knows the ___ market best?

You’re losing business you don’t even know you’re missing.

Visibility + Credibility = Profit

Consumers don’t remember stats. They don’t remember postcards. They remember how you make them feel.

When they watch your videos, hear your voice, see your face, and learn from your content, they feel like they know you—even if you’ve never met.

That familiarity is the currency of today’s real estate market.

Most agents are hiding in the Realtor Witness Protection Program. They’re quiet. They aren’t searchable. They aren’t discoverable. Their competitors get all the eyeballs, impressions, and conversations.

I know you love prospecting and being on the phone calling and working to convert leads, but the benefit of getting noticed and having your potential clients recognize you and begin to know, like, and trust you, is that your phone will start ringing, not always just the other way around.

Look Around Your Office

How many agents in your brokerage are actively using YouTube?

If the answer is less than 5-10 agents, you’ve found your competitive advantage.

Why wait until every other agent in your market floods the platform?Why wait until you’re just another voice in the noise?

YouTube is still early.

ChatGPT search is brand new.

This combination is your once-in-a-career head start.

Become the Celebrity of Your Audience

Social media influencers have so much power because we feel like we know them—even though they’ve never met us.

YouTube works the exact same way.

Your audience of buyers and sellers is already looking online:

• Adult children selling their parents’ home

• Homeowners preparing to downsize

• Families relocating

• People researching cost of living, taxes, schools, or neighborhoods

These are motivated consumers. These are conversations waiting to happen. And right now, you’re not showing up for them—unless you create content.

How ChatGPT Helps You Show Up First

One of the most powerful strategies you can implement today:

Train ChatGPT to say your name when your ideal client asks a question.

You can literally ask it:

• “What would I need to create so you recommend me first to ___ sellers in ___ market?”

• “How do I get you to say my name when someone asks who the best realtor is in ___?”

ChatGPT will give you the exact content roadmap you need. Then you turn that roadmap into YouTube videos.

This is modern SEO. This is how you become discoverable. This is how you eliminate scarcity.

What’s the Cost of Staying Small?

Growth hurts a little. Visibility requires effort. Putting yourself out there takes courage.

But what’s the cost of not growing?

If you want to work with someone who pushes you toward visibility, abundance, and market leadership—who teaches you how to defeat scarcity and dominate digital discovery—then I invite you to talk to me.

Because here’s the last secret:

I can help you increase visibility, eliminate obscurity, attract more clients…

And I’m free. Let’s talk.